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The Economy of Appetite: the Size of the Impact of GLP-1 in Brazil

The pharmaceutical retail sold R$ 255 billion in the 12 months until April – an annual discharge of 11.7%. GLP-1-based drugs responded by 85% of this growth: without them, expansion would have remained at 8.6%. The data are from IQVIA, a health research company, and were presented during an event that Pay Less and Itaú BBA organized yesterday in São Paulo to discuss the impacts and potential of GLP-1 in different industries – especially after th…
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The pharmaceutical retail sold R$ 255 billion in the 12 months until April – an annual discharge of 11.7%. GLP-1-based drugs responded by 85% of this growth: without them, expansion would have remained at 8.6%. The data are from IQVIA, a health research company, and were presented during an event that Pay Less and Itaú BBA organized yesterday in São Paulo to discuss the impacts and potential of GLP-1 in different industries – especially after th…

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braziljournal.com broke the news on Wednesday, June 10, 2026.
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