The Distribution Brand Dilemma: Worth the Risk to Brand Equity or Necessary to Stay Relevant?

The Distribution Brand Dilemma: Worth the Risk to Brand Equity or Necessary to Stay Relevant?

I often see farmers reminiscing on social media about Funk’s G, even though it hasn’t been in the market for decades. Farmers recall how much they enjoyed the people, the products and the buying experience. Talk about brand equity! It got me wondering: would the Funk brothers have taken on a distribution brand? Distribution brands certainly have appeal. They can add simplicity and cost savings during a time when seed company margins are razor th…