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The Death of the Ford Tradition
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The Death of the Ford Tradition
One hundred and fourteen billion. That’s how much Ford, GM, Stellantis, Mercedes, VW, Rivian, and Lucid have lost on electric vehicles since 2023. Ford alone has sold 410,000 EVs at a loss of $36.3 billion—nearly $89,000 per vehicle. Read that number again. Eighty-nine thousand dollars lost on every single car that rolled off the lot. These aren’t startups burning through venture capital on a moonshot. These are some of the companies that built …
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