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ChatGPT Referrals Surge as Google Searches Hit Zero-Click Records

Summary by ppc.land
AI-powered search platforms reshape content discovery while publishers face traffic challenges. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

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For years, the click was the pulse of the web, a digital torrent that pumped life in the form of visits and revenue to news sites around the world, but now that stream shows signs of weakening, guided by a new force that redefines how we seek and find information: artificial generational intelligence (IAG). Two trends, documented by the firm of web analysis Similarweb, illustrate the magnitude of this transformation. The first is a phenomenon th…

The increase in the use of AI tools leads to a drop in traffic, with more surfers receiving answers without entering websites • Will publishers be able to adapt to the new world?

In his latest study, Similarweb reviews the impact of Google's IA Insights on online search and site traffic.

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BDM broke the news in on Thursday, July 3, 2025.
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