US EditionThe complexity of end-user adoption in B2B SaaS
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The complexity of end-user adoption in B2B SaaS
Product adoption can be incredibly challenging when your end-users aren’t your direct customers, a common problem in the B2B SaaS space. In a business environment, the customer who buys the product often isn’t the end user – the actual consumer of your product. The customer could be the team lead or operations manager buying the product on behalf of the team, but this person of contact (POC) often isn’t the one in the weeds, using the product. S…
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