US EditionThe Colour Code: How Digital Media Uses Colour to Influence
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The Colour Code: How Digital Media Uses Colour to Influence
In the digital age, colour is no longer just aesthetics. But a strategic tool to evoke emotions, convey meaning, and drive consumer behaviour. As brands and creators navigate the complex psychology of hue to capture audiences and leave lasting impressions. Colour Can Shape Consumer Behaviour Last December, while designing a Christmas sale campaign for a client, I witnessed firsthand how colour can shape consumer behaviour. We tested two ad varia…
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