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The Challenges of Machinery in the AI Era: “We Seek to Make Technology a Facilitator for the Producer”

Summary by Infocampo
One hour from Buenos Aires, in the modern plant of General Rodríguez, the Fendt, Valtra and Massey Ferguson firms have their starting point for the production of the units that are then seen in the fields of Argentina, but also in other countries of the continent. Recently, Emiliano Ferrari took the reins of the AGCO group for the region. After a long career in the firm, he assumed the general manager and commercial director for Hispanoamérica. …
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One hour from Buenos Aires, in the modern plant of General Rodríguez, the Fendt, Valtra and Massey Ferguson firms have their starting point for the production of the units that are then seen in the fields of Argentina, but also in other countries of the continent. Recently, Emiliano Ferrari took the reins of the AGCO group for the region. After a long career in the firm, he assumed the general manager and commercial director for Hispanoamérica. …

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Infocampo broke the news on Tuesday, July 21, 2026.
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