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The Challenge of Proximity in Agricultural Machinery: “Each Producer Has Unique Needs”
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In the framework of Agroactiva, Marcela Silvi, CEO of the company santafesina ERCA, detailed the company’s vision to remain competitive in an increasingly demanding agricultural machinery market. The extreme personalization of its equipment and the consolidation of international alliances that bring cutting-edge technological solutions to the Argentine field, are the two “paths” of the firm’s Armstrong-based strategy. For Silvi, the key to Erca’…
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