Ferrari's EV Stumble Has Lamborghini Convinced It Made Right Call by Walking Away From Its First All-Electric Supercar
Critics say the 0-60mph car in about 2.5 seconds departs from Ferrari’s traditional supercar image.
- Following the Luce's unveiling earlier this week, Ferrari faces intense backlash over the electric vehicle's design, with critics mocking it as an "abomination" and comparing it to the cheaper Nissan Leaf.
- The Luce's departure from traditional combustion-engine heritage sparked intense debate, as critics argue the model lacks the "fascinating mechanics" and "vibrating heart of metal" defining historic Ferraris like the F40 and 250 GTO.
- Former Ferrari chairman Luca Cordero di Montezemolo told reporters on Tuesday that the Luce is "risking the destruction of a legend," while Italy's transport minister Matteo Salvini said it "looks like anything but a car from the prancing horse."
- CEO Benedetto Vigna and Chairman of the Supervisory Board John Elkann intentionally employed digital-world designers to avoid nostalgic forms, while collector Shaun Baker jokingly calls the model the "Loser" amid surging classic Ferraris interest.
- Ferrari's radical transformation represents a "bold gamble" that may alienate die-hard fans, mirroring broader industry trends as Lamborghini and Ford also scale back battery-powered vehicle programs.
22 Articles
22 Articles
Why Ferrari Is Making a Car No One Wants
When you think about Ferrari, chances are you think about a sleek Italian car that looks kind of like a spaceship and costs more money than the average single-family house. Maybe you think about TV shows like Miami Vice or movies like Ferris Bueller’s Day Off. Chances are you don’t imagine a four-door blob of a car that looks like a Prius by Playskool, weighs as much as an F-150 pickup truck, and makes zero engine noise. But that’s exactly what …
Now, the racing car manufacturer from Maranello has also presented its first purely electric sports car – a five-seater – and has received massive criticism for it.
I'm a Ferrari collector. Here's why I love the Luce.
Ferrari recently unveiled its first EV, the Luce. It was widely mocked online.FerrariClassic Ferraris have always been my passion. Now they're my retirement fund.The backlash to Ferrari's new EV, the Luce, shows how passionate its fans are. It has driven up the value of my classic Ferrari collection.I love the Ferrari Luce. Not because I'm a Ferrari fan or want to buy one, but because it's made me richer.Since the Luce was unveiled earlier this …
Ferrari's EV stumble has Lamborghini convinced it made right call by walking away from its first all-electric supercar
Ferrari's rocky EV rollout is already reshaping the conversation in the luxury auto world. After backlash over Ferrari's newly unveiled electric model, Lamborghini says it feels even more confident that shelving its own first EV was the right move — a decision that could slow momentum for cleaner vehicles at the very top of the market, even as EVs and hybrids gain momentum on the heels of rising gas prices worldwide. According to the Robb Report…
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