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The business of Nascar in 2026: Billion-dollar revenues and a system under strain - BlackBook Motorsport
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The business of Nascar in 2026: Billion-dollar revenues and a system under strain - BlackBook Motorsport
A return to racing action is always welcome in Nascar, but rarely has it felt as necessary as it did at the start of this season. After a turbulent 12 months marked by legal battles, leadership upheaval and sliding viewership, the 2026 campaign offered an opportunity to reset. The prolonged lawsuit involving 23XI Racing and Front Row Motorsports finally concluded at the end of last year, and commissioner Steve Phelps stepped away in January. Whi…
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