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The BNP Paribas Open attracts tourists and stimulates the local economy

Summary by KEYT
Luis Medina Every year, the BNP Paribas Open brings thousands of fans and millions of dollars to the Coachella Valley. Those tourists often spend money at hotels, restaurants and other small businesses, helping to boost the local economy. Rolf Hoehn, Director of Business Development and Partnership for Desert Champions, during a four-part conference series last July, and he says that in 2024 the BNP Paribas Open provided more than 12,000 jobs he…

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KEYT broke the news in on Tuesday, March 11, 2025.
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