US EditionThe Best New Sneaker Drops of 2025, From Adidas to Louis Vuitton
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4 Articles
Adidas's Mysterious New Sneaker Is Ready to Reclaim On's Signature Look
On’s CloudTec cushioning changed the sneaker industry forever, but it wasn’t the first company to experiment with “tunneled” midsole designs. @arab_lincoln It’d be irresponsible to credit the explosive growth and success of On Running on a single design choice. Yet it’s also hard to downplay the impact of the company’s signature CloudTec in distinguishing and defining On’s sneakers from established competitors. The unique, tunneled outsoles,…
Pharrell Williams celebrates the first birthday of his debut fragrance Lvers with a spectacular copper edition that combines luxury, craftsmanship and history.
The adidas Megarides arrive this year to claim the power of the rare: a sharp, maximalistic and decidedly ugly silhouette that sneaks, with all intent, among the most desired ones of 2025.
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