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'The ber months': Christmas arrives early in the Philippines

Supermarkets say September-to-November sales remain weak as households cut spending, even as more than 100,000 overseas workers head home for Christmas.

Summary by France24
The site is a familiar one in the Philippines, where September 1 means radio stations playing Christmas carols, homeowners putting up lights, and the country's giant shopping malls unleashing their most impressive displays. Welcome to the "ber months" -- September, October, November, December -- a months-long countdown to the most anticipated holiday on the calendar in the deeply Catholic country. "We can smell it coming," sales clerk Cora Lansa…

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In the Philippines, a predominantly Catholic country, September also marks the beginning of the four-month Christmas season, often referred to as the "ber months." The most expensive Christmas gift in US history. Indonesia tightens security during Christmas and New Year. The Pope and US President issue Christmas messages calling for unity and peace.

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Inquirer broke the news in Makati, Philippines (the) on Monday, September 7, 2026.
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