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The beginning of the end for Greenwashing?
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The beginning of the end for Greenwashing?
From the KLM Case to the EU crackdown: How companies are preparing for a new era of environmental claims In 2024, a court in Amsterdam ruled that Dutch airline KLM had misled consumers through its “Fly Responsibly” advertising campaign. The airline claimed that air travel could become more sustainable through investments in Sustainable Aviation Fuels (SAF) and carbon-offsetting initiatives such as tree planting. According to the ruling, those cl…
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