Back-to-School Shoppers Are Stocking up Well Ahead of Time: National Retail Federation Survey

Back-to-School Shoppers Are Stocking up Well Ahead of Time: National Retail Federation Survey

As Amazon, Walmart, and other retailers and e-commerce platforms wrap up their summer shopping events, an annual survey published Tuesday by the nation’s largest retail trade group shows that back-to-school shoppers are already stocking up well before the school year begins. According to the survey, conducted July 1–7 by the National Retail Federation (NRF) and Prosper Insights & Analytics, two-thirds (67 percent) of back-to-school shoppers had …

Staples, Office Depot run back-to-school promotions

Two leading office supply retailers aren’t waiting till the end of the summer to target back-to-school shoppers and teachers with discounts and special offers.

Back-to-school shoppers begin purchasing earlier due to tariff concerns

Two-thirds of families start July shopping as spending reaches $39.4 billion amid inflation fears and retailer promotional events. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

Back-to-School Season Begins Early for Majority of Shoppers

Two-thirds of back-to-school shoppers had already begun purchasing items, according to the National Retail Federation and Prosper Insights & Analytics.

The back-to-school shopping rush is already underway

WASHINGTON – Two-thirds (67%) of back-to-school shoppers had already begun purchasing items for the upcoming school year as of early July, according to the annual survey released Tuesday by the National Retail Federation and Prosper Insights & Analytics. The early start is up from 55% last year and is the highest since NRF started tracking early shopping in 2018. Additionally, half (51%) of back-to-school families are shopping earlier this year …