The Aurora Allure: Why It's Still on Everyone's Bucket List and Where It's Taking Travellers
Travelers are booking aurora trips earlier as average booking windows lengthen and top destinations in Northern Europe and North America gain interest, Trip.com said.
- On Monday, Trip.com reported a 225% year-on-year surge in global aurora-viewing tour bookings, while searches for Northern Lights increased 132% over the same period.
- The 2026-2027 period is shaping up to be the last reliably strong aurora season before solar activity fades to a minimum around 2031, driving urgent travel interest.
- International travellers typically stay eight to nine days at aurora destinations like Reykjavík, Tromsø, and Yellowknife, with average booking windows extending slightly over three months.
- Travellers from China, the United Kingdom, Japan, and Singapore are driving growth, with bookings surging for Rovaniemi, Finland, and Kiruna, Sweden.
- Aurora-Chasing trips represent intentional getaways rather than spontaneous decisions, as holidaygoers plan ahead to secure bucket list experiences during this prime viewing window.
26 Articles
26 Articles
Trip.com Group (TCOM) Could Be 6% Undervalued After Aurora Booking Data Turned Heads
Trip.com Group (NasdaqGS:TCOM) is in focus after internal data showed global aurora tour bookings up 225% year on year and Northern Lights searches rising 132%, supported by growing use of its TripGenie AI travel planner. While aurora travel demand is grabbing headlines, Trip.com Group’s share price tells a mixed story, with a 7.45% 7 day share price return and 13.21% 30 day gain, yet a year to date share price decline of 40.88% and 1 year total…
The Aurora Allure: Why It’s Still on Everyone’s Bucket List and Where It’s Taking Travellers
SINGAPORE, Nov. 10, 2026 /PRNewswire/ -- Witnessing the auroras has always been on many people's bucket lists, but its elusive nature has also made it a seemingly challenging endeavour. Dark skies, clear weather, and solar activity are what is needed to catch the ethereal sight, thus requiring a fair bit of luck. Still, it remains a bucket list item for many travellers, with new data from Trip.com revealing a 132% year-on-year (YoY) increase...
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