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The algorithm comes for Steam's Discounts and Events

Summary by Pcgamer
Things are changing in 2027.
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As of 2026, approximately 20,000 games have been released, a number that is now impossible to curate manually.

On September 30, Valve announced an outline of planned changes to the Steam "Discounts & Events" section, scheduled for early 2027.

·Osaka, Japan
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Steam will introduce from 2027 a more personalized and dynamic system of discounts, showing more offers and facilitating the discovery of games.Steam will change the way it shows discounts and events on the Shop starting from the beginning of 2027. Valve has announced that it wants to overcome the current system based on manually planned promotional spaces, moving to a more dynamic and personalized approach that should show each user offers clos…

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pcgamer broke the news on Tuesday, September 29, 2026.
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