Sports clubs lose a lot of money on counterfeiting, through pirated copies of team jerseys and scarves sold online. Last year, the SHL had 45,000 products linked to the 14 clubs removed. “It’s a big problem,” says CEO Jenny Silfverstrand.
Sports clubs lose a lot of money on counterfeiting, through pirated copies of team jerseys and scarves sold online. Last year, the SHL had 45,000 products linked to the 14 clubs removed. “It’s a big problem,” says CEO Jenny Silfverstrand.