US EditionThe Ad Server Is Playing a Leading Role at Magnite
Summary by themeasure.net
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
The Ad Server Is Playing a Leading Role at Magnite
As more media becomes digital and more buying is done programmatically, the humble ad server is becoming the Swiss Army knife of ad tech.Data-driven buyers and sellers want a faster, more direct supply chain. Adding functionality to the ad server is the way Magnite is approaching the challenge.“It’s the backbone of our strategy,” Michael Laband, group senior VP for revenue at Magnite, told The Measure. “It’s completely built around the different…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
