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The Ad Council and NHTSA Prevent Hot Car Deaths with New PSAs for "Never Happens" Campaign and Richard Scarry Partnership
The campaign uses new PSAs and outreach to remind parents that a child can die in a hot car after just minutes, officials said.
- On Friday, the Ad Council and the National Highway Traffic Safety Administration launched the 'Never Happens' campaign to prevent hot-car deaths by educating parents on risks of leaving children unattended in vehicles.
- Hot-Car deaths remain the leading cause of vehicle-related fatalities for children, as officials emphasize that even devoted parents can experience moments of forgetfulness putting children at risk.
- Campaign materials feature Richard Scarry's Busytown characters, while experts recommend visual reminders like placing a teddy bear in the front seat to help drivers remember children in back.
- Michelle Hillman, campaign chief, stated 'all hot-car deaths are 100 percent preventable,' while NHTSA Administrator Morris emphasized that consistent habits are key to keeping children safe.
- The 'Never Happens' creative will run nationwide across television, radio, digital, social, and out-of-home platforms, reaching families in preschools and daycare centers with whimsical characters.
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Coverage Details
Total News Sources21
Leaning Left3Leaning Right2Center8Last UpdatedBias Distribution62% Center
Bias Distribution
- 62% of the sources are Center
62% Center
L 23%
C 62%
15%
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