US EditionThe $31 Billion Mistake: How Kodak Invented the Future—and Then Buried It
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The $31 Billion Mistake: How Kodak Invented the Future—and Then Buried It
In 1975, Kodak stood at the pinnacle of the photography world. The company owned: 90% of global film sales 85% of camera sales $10 billion in annual revenue Millions in daily profit It was a Goliath. But in 2012, Kodak filed for bankruptcy. What happened wasn’t due to disruption by a competitor or a failure of technology. Kodak’s downfall was entirely self-inflicted.And it came down to one fatal decision that now stands as the greatest business…
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