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The 24 Best Beauty Products of 2025

Summary by W Magazine
Images courtesy of the brands. Collage by Kimberly DuckThis year reminded us that beauty can be both cerebral and indulgent. From signal peptides and platelet-derived exosomes to the occasional wink at old-school beef tallow, innovation was everywhere in 2025 (and the reign of glass skin for anyone over 20 years old seems, mercifully, to have slipped into beauty-trend retirement).One thing was made unmistakably clear over the past 12 months: tru…

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W Magazine broke the news in on Tuesday, December 23, 2025.
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