Jordan 4 OG "White Cement" Looks Clean In Fresh Preview

Hip-Hop Style Begins And Ends With Classic Sneakers

In 2002, “Air Force Ones,” the third single released from St. Louis rapper Nelly’s second album Nellyville, became his third top 5 hit from that album, peaking at No. 3 on the Billboard Hot 100. 23 years later, the song’s subject, the then-20-year-old Nike sneaker model, is still a staple of hip-hop style and street fashion, proving that the more things change, the more they stay the same. Over the past 25 years of the not-quite-so-new-anymore m…

Jordan 4 OG "White Cement" Looks Clean In Fresh Preview

The Air Jordan 4 OG “White Cement” is making a long-awaited return in 2025. One of the most iconic colorways in the Jordan archive, this pair carries decades of basketball and streetwear history. First released in 1989, the “White Cement” helped cement the Air Jordan 4 as a staple in sneaker culture. Michael Jordan wore the silhouette during some of his most memorable early-career moments. Designed by Tinker Hatfield, the model introduced visibl…

The Air Jordan Four "White Cement" Returns May 2025

A Mount Rushmore-like sneaker from Jordan Brand is returning this Summer. Initially released in 1989, The Air Jordan Four strengthened the partnership between Michael Jordan and Tinker Hatfield. It helped solidify the iconic run of design that the partnership was beginning to develop. Now, over thirty years later, the Air Jordan 4 is among the most beloved Jordan Brand sneakers. With releases like the “Navy” SB Four and the “Brick by Brick” Nige…

The 2025 Air Jordan 4 ‘White Cement’ Has A Release Date

The Air Jordan 4 'White Cement' from 1989 looks set to return in 2025. Find out more here.