‘That Ferrari isn’t going to pay for itself’: The controversial rise of Jeremy Fragrance, the perfume influencer

‘That Ferrari isn’t going to pay for itself’: The controversial rise of Jeremy Fragrance, the perfume influencer

In 2001, with the U.S. economy in recession, lipstick sales increased by 11%. It was then that Leonard Lauder, heir and chairman emeritus of the Estée Lauder company, came up with the “lipstick index.” The theory states that in times of crisis, consumers are more willing to purchase affordable luxury items, such as cosmetics, than things like handbags or jewelry. However, the Covid-19 pandemic came to show that this thesis is not foolproof. Acco…