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'The White Lotus Effect' Expected to Bring More Tourists to Thailand
The third season of the HBO show premieres on February 16, set in Thailand, featuring locations like Koh Samui, Bangkok, and Phuket.
Searches for Koh Samui increased by 40% ahead of the season, according to Hotels.com.
In 2024, Thailand welcomed over 35 million international travelers, generating over 1.8 trillion baht in tourism revenue, as reported by the Tourism Authority of Thailand.
The Tourism Authority of Thailand aims to attract 39-40 million international visitors in 2025 and generate 3 trillion baht in revenue.