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TGI Fridays Launches New Menu in Comeback After Rescue

  • TGI Fridays UK announced a full brand reset and new menu on July 5, 2025, following a rescue and restructuring process.
  • The reset followed Breal Capital and Calveton UK acquiring 51 restaurants last year after the previous operator fell into administration.
  • Since the acquisition, the business restructured over eight months, reducing overheads, investing in staff, and rebuilding its offer on quality and value.
  • CEO Julie McEwan described the moment as a thrilling new chapter for TGI Fridays, involving a comprehensive brand refresh that highlights the qualities customers have cherished throughout its history.
  • The reset and comeback campaign aim to revive the brand's heritage and increase customer visits, supported by menu updates and promotional offers during Independence Weekend.
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nationalworld.com broke the news in on Friday, July 4, 2025.
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