(S+) Family Business Owner Strauss About Cool Blue Men, Disturbing Wind Turbines and the Brand Europe

Spiegel

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Once mocked as a village children's prada, now even worn by Hipstern: the workwear brand Strauss polarizes. Co-chief Henning Strauss about cool blue men, disturbing wind turbines and the emotional brand Europe.

berliner-sonntagsblatt.de

epochtimes.de

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epochtimes.de

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The co-CEO of the German workwear company Strauss is committed to establishing Europe more firmly as a commercial brand. "Europe needs a new identity that connects with people emotionally," Henning Strauss told "Spiegel." "Especially now, when we are under geopolitical pressure from all sides, I see a historic opportunity." "I would like to participate in such brand building," Strauss said. "I would find that much more exciting than turning a pa…