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Texas Tech's tortilla tradition is falling flat with coach Joey McGuire after penalties

Texas Tech was penalized twice under a new Big 12 rule for fans throwing tortillas on the field during kickoffs in a 42-17 win against Kansas.

  • On Saturday, Texas Tech football team was penalized twice for tortillas thrown during kickoffs in a 42-17 victory over Kansas, mostly from the student section behind the visiting bench.
  • Big 12 athletic directors voted 15-1 in the offseason to approve a Big 12 policy disciplining home teams for fans throwing items, while Coach Joey McGuire pleaded during the week to stop throwing tortillas past the opening kickoff.
  • The first penalty forced Texas Tech to start a drive inside its 15 during Kansas’s 17-point run, and the second gave Kansas possession at its 40 after Cameron Dickey’s fourth-quarter 55-yard touchdown.
  • After the game, McGuire and Kansas coach Lance Leipold exchanged heated words, while Texas Tech AD Kirby Hocutt defended the tortilla tradition as the lone dissenting vote among Big 12 athletic directors.
  • McGuire said there were two weeks to fix the problem as most tortillas come from the student section behind the visiting bench, complicating officials' warning protocol enforcement.
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Texas Tech's tortilla tradition is falling flat with coach Joey McGuire after penalties

No. 9 Texas Tech finally got penalized for fans throwing tortillas onto the field during kickoffs. It happened twice in a 42-17 victory over Kansas.

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Las Vegas Sun broke the news in Las Vegas, United States on Saturday, October 11, 2025.
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