Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move

Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move

Tesla is using the “sentimental” value that CEO Elon Musk talked about with the Model S and Model X to enforce one of the most massive pricing moves it has ever applied as it begins to phase out the flagship vehicles. Tesla quietly executed one of its most calculated pricing plays yet. After officially ending production of the Model S and Model X, the company raised prices on every remaining new and demo unit by roughly $15,000. The refreshed st…