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Tesla trade-ins on pace for record high amid Musk backlash

  • Motorists have traded in a record number of Tesla electric vehicles this month, accounting for 1.4% of all traded vehicles, according to data from Edmunds.
  • Elon Musk's role as an adviser to U.S. President Donald Trump has led to significant backlash, causing protests and trade-ins.
  • Jessica Caldwell, head of insights at Edmunds, stated that decreasing Tesla brand loyalty could benefit other automakers and electric vehicle startups.
  • Tesla's brand value fell by 26%, or around $15 billion, in 2024, indicating a decline in consumer interest and loyalty.
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NBC Dallas-Fort Worth broke the news in Fort Worth, United States on Thursday, March 20, 2025.
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