Tesco to address some of Ireland's 'biggest debates' with new BBH campaign

Tesco launches new value Campaign - Mobile Marketing Magazine

Tesco Ireland has launched a new nationwide campaign, created by BBH Dublin, proving that when it comes to Tesco, you “can’t argue with that.” Launching on May 27th, the campaign reinvigorates the Tesco Value platform, moving beyond traditional price-match messaging to focus on the emotional reward of smart shopping. At the core of the idea is a key distinction: cheap doesn’t always equal value for money. The centrepiece of the campaign is a hig…

Tesco to address some of Ireland's 'biggest debates' with new BBH campaign

Tesco Ireland is set to address some of Ireland's 'biggest debates' with their latest campaign for the Tesco Value platform. The campaign, created by BBH Dublin centres around the slogan, you "can’t argue with that.” Launching nationally on May 27th, the campaign brings new life to the Tesco Value platform, shifting away from just price-match mechanics and embracing the emotional satisfaction of a shop well done. At the heart of the creative is …