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Tesco ‘Now We’re Cooking’ debuts after £1m Channel 4 diversity award win - Dining and Cooking
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Tesco ‘Now We’re Cooking’ debuts after £1m Channel 4 diversity award win - Dining and Cooking
Last November, Tesco – along with agencies BBH London and EssenceMediacom – was announced as the winner of Channel 4’s Diversity in Advertising Award. The prize: £1m’s worth of free ad space with the broadcaster that has made accessibility and diversity one of its core tenets. Today, the winning work is unveiled ahead of its [...]
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