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Tesco revives Value label for squeezed shoppers
Tesco caps prices on 3,000 branded items, including Fairy and Heinz, as part of its Everyday Low Prices campaign, aiming to keep favourites affordable amid strong shopper brand loyalty.
- Tesco is bringing back its blue-and-white striped Value logo, dropped in 2012, to symbolize value and highlight low prices on leading branded products.
- The UK's biggest grocer will cap the costs of 3,000 branded products, including Weetabix, Fairy Original, Heinz baked beans, and PG Tips teabags, as part of its Low Everyday Prices campaign.
- Tesco UK chief executive Ashwin Prasad said the initiative is designed to ensure "the nation's favourite brands remain affordable week after week.
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31 Articles
Tesco brings back Value logo as prices cut on 3,000 brands including Heinz and Cadbury
Tesco has launched a major new pricing drive, pledging consistently low prices on more than 3,000 popular branded products as competition intensifies across the grocery sector.The supermarket has unveiled its Everyday Low Prices scheme, which it says will lock in reduced prices on household staples without the need for short-term promotions.Tesco said the initiative will cover well-known brands including Heinz, Fairy and PG Tips.As part of the l…
·London, United Kingdom
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Total News Sources31
Leaning Left6Leaning Right3Center19Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
L 21%
C 68%
11%
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