Behind the Scenes of Gucci’s Times Square Takeover with Gallerist Jeanne Greenberg Rohatyn
The show used 50 digital billboards and 28 live-stream screens as Gucci chief executive Francesca Bellettini said the bill was around $10 million.
7 Articles
7 Articles
Gucci won the iconic New York Times Square for his second fashion show, directed by creative director Demna: Guccicore. The models paraded on a large catwalk set up in Manhattan, between 7th Avenue and Broadway, while the famous billboards projected the images. The guests were separated from the street by large black panels, while passers-by and tourists were able to enjoy the live parade on the sidewalk, thanks to the transmission on maxi-scree…
Demna’s Times Square Spectacle
What a spectacle that was! on Saturday night in the middle of America’s most famous displays of consumerism—New York City’s Times Square—Demna’s debut Cruise 2027 show for Gucci unfolded under entirely synced billboards. Before the show, the billboards advertised faux Gucci products within the lifestyle space: water, airlines, life itself. But once the music began and models (interspersed with models for the day) began to emerge, the screens tur…
Gabbriette’s Peacoat Buttoned To The Top & 5 More GucciCore Moments
JP Yim/Getty Images Entertainment/Getty ImagesIn case you Bricked your phone this weekend or don’t live within a five-block radius of Times Square, Gucci pulled off a historical feat with their Cruise 2027 show on May 16 and shut down the epicenter of Midtown New York. The runway was smack-dab in the middle of the fluorescent screens of Times Square, and there were dozens of headline-grabbing moments. Front-row legends like Kim Kardashian, Maria…
Coverage Details
Bias Distribution
- 67% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
