TelevisaUnivision Unveils YA Fest and ViX Música Streaming Platform at Upfront

TelevisaUnivision Unveils YA Fest and ViX Música Streaming Platform at Upfront

TelevisaUnivision announced that it is building on its short-form content with the debut of microdramas at upfront.

TelevisaUnivision Unveils Microdramas, "Supercharged" Music Strategy - WORLD SCREEN

A slate of vertical video microdramas, new ad innovations and an expanded music content strategy were among the highlights unveiled by TelevisaUnivision at its Upfront presentation to marketers. The post TelevisaUnivision Unveils Microdramas, “Supercharged” Music Strategy appeared first on WORLD SCREEN.

TelevisaUnivision says it plans to debut ~40 microdramas on ViX in ~1 min episodes before expanding into other genres, following the format's popularity in Asia

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