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TelevisaUnivision Posts Higher Q2 Revenue.

Mexico advertising revenue rose 23% to $353 million, while World Cup sublicensing and ViX premium growth lifted subscription and licensing revenue 40%, the company said.

  • TelevisaUnivision reported second-quarter revenue increased 10% to $1.3 billion, driven by a 53% surge in Mexico following record-breaking FIFA World Cup coverage that reached 675 million viewers.
  • Rival Telemundo held Spanish-language rights to the 2026 FIFA World Cup, which Mexico co-hosted alongside the U.S. and Canada, creating challenging comparisons for TelevisaUnivision in the U.S. market.
  • In the U.S., advertising revenue plunged 29% to $323.3 million, while Mexico ad revenue climbed 23% to $353 million and subscription revenue jumped 40% to $621 million.
  • Operating expenses increased 16% to $939.5 million, reflecting higher programming costs associated with the FIFA World Cup, which contributed to adjusted OIBDA declining 3% to $387.9 million.
  • CEO Daniel Alegre said the tournament "reinforced why soccer is a cornerstone of our strategy," as the company ended the quarter with $766 million in cash.
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PHOTO: LAURA ISLANDS MERCA2.0 Walmart of Mexico and Central America (Walmex) recorded an increase in the sale of televisions, clothing, licensed merchandise and football-related products during the second quarter of 2026. However, the World Cup did not generate the widespread impulse to consumption that the company expected. According to Walmex's financial report for the second quarter of 2026, the general merchandise categories grew above the …

·Mexico City, Mexico
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El Economista broke the news in Mexico City, Mexico on Wednesday, July 22, 2026.
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