US EditionTelefónica Launches the First Ctv Retargeting Campaign in Spain
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Integrating connected TV (CTV) into full-funnel advertising strategies remains one of the greatest challenges in the evolution of digital advertising. Overcoming channel fragmentation and connecting CTV with the rest of the advertising ecosystem in a coordinated, effective, and relevant way is key to maximizing results. Adform, the most powerful and secure media buying platform… Origin
Adform and Havas Media carried out a pioneering project for Telefónica that marks a before and after in the integration of CTV into omnichannel strategies.
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