¿Te has preguntado por qué hay tantos botines color rosa en la Copa del Mundo? No eres el único
Nike, adidas and New Balance lead a pink-boot surge as the color draws attention on broadcasts and social media, with WGSN calling it a key 2026 trend.
- At the 2026 FIFA World Cup, pink footwear dominates the pitch, with nearly every starter wearing pink during the opening match at Estadio Azteca between Mexico and South Africa.
- Trend forecaster WGSN identified "Electric Fuchsia" in May 2024 as a key 2026 color, anticipating a consumer shift toward "optimismo, la visibilidad y la autoexpresión" in major sports.
- Intense pink now comprises 48.2% of all pink football boots, gaining 1.1% market share, as WGSN data specialist Madeline Chant states the color "transforma los botines, los equipamientos y los accesorios en símbolos culturales."
- Major brands Nike, Adidas, and Puma leverage bright colors for visibility, while New Balance ambassadors including Bukayo Saka and Endrick collectively command 32 million Instagram followers, driving retail sales.
- Traditionalists argue football has become overly commercialized, with some former players preferring classic black boots as symbols of the game's roots over aesthetic trends.
13 Articles
13 Articles
Shortly before the World Cup trophy is handed to the winning team at MetLife Stadium on July 19, a gleaming Golden Boot will be awarded to the tournament's top scorer.
¿Te has preguntado por qué hay tantos botines color rosa en la Copa del Mundo? No eres el único
Por Jack Bantock, CNN Poco antes de que el trofeo de la Copa del Mundo llegue a manos del equipo triunfador en el MetLife Stadium el 19 de julio, se le entregará un reluciente Botín de Oro al máximo goleador del torneo. Sin embargo, a juzgar por lo visto hasta ahora, en realidad debería ser rosa. Estados Unidos, Canadá y México han sido, sin pretenderlo, los anfitriones de la “Copa del Mundo Fucsia” este verano, ya que diversas tonalidades de ro…
The pink color in the boots of the footballers has become one of the most commented details of the World Cup
The colors of the players' shoes in the field are alive and garnished in this World Cup.
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