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Taylor Swift’s History With Dior Before Wearing Couture Wedding Gown to Marry Travis Kelce

Jonathan Anderson created the couple’s custom Dior looks, and Swift wore the house after years of using its bags, shoes and couture pieces.

  • On Friday, July 3, pop star Taylor Swift married NFL star Travis Kelce at Madison Square Garden, hosting 1,000 guests to celebrate their nuptials. Both wore bespoke Dior couture ensembles.
  • Creative Director of Dior Women's, Men's, and Haute Couture Collections Jonathan Anderson designed the looks in close collaboration with the couple at the brand's Paris ateliers. This marks Anderson's first couture wedding gown for a world-renowned celebrity.
  • Actor Adam Sandler officiated the ceremony, which featured no bridesmaids or groomsmen. Instead, Austin Swift served as Man of Honor while Jason Kelce acted as Best Man, according to publicist Tree Paine.
  • Reports suggest the pair may have already wed legally in a private Tennessee ceremony last weekend, though Friday marked their grand public celebration. The newlyweds accessorized with Cartier jewelry and Christian Louboutin footwear.
  • The 'Swift effect' may drive increased demand for Dior, Cartier, and Louboutin in the coming months. Luxury brands often see search-term explosions following high-profile endorsements, potentially boosting global visibility.
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USA Today broke the news in New York, United States on Saturday, July 4, 2026.
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