US EditionTaylor Swift’s economic pull makes orange the new green for big brands
Major companies like United Airlines and Olive Garden launched orange-themed campaigns to leverage Taylor Swift's strong economic influence and fan engagement, with posts reaching over 5 million views.
- On Wednesday, August 13, 2025, Taylor Swift revealed on the New Heights podcast that her twelfth studio album, titled The Life of a Showgirl, would be coming out soon.
- The announcement came after Swift’s Eras Tour, held two years prior, became a groundbreaking event by surpassing one billion dollars in revenue and significantly stimulating local economies.
- Major companies quickly launched marketing campaigns with orange-themed memes, reflecting Swift's frequent use of the color and capitalizing on her economic influence.
- Swift also mentioned having Lasik eye surgery on the same podcast, saying, 'I got LASIK, I have incredible vision,' which was promoted by LASIK.com with video content.
- Swift's upcoming album release is generating significant buzz and economic activity, as both fans and companies respond enthusiastically to her cultural and financial impact.
26 Articles
26 Articles
The upcoming release of Taylor Swift's album and his love for everything related to orange does not go unnoticed by his fans, nor by brands seeking to take advantage of what has become a huge economic boost. How did Taylor Swift's announcement boost companies? On Wednesday, after Swift appeared on the podcast “New Heights”, presented by her boyfriend and NFL football star, Travis Kelce, to announce the imminent release of his twelfth studio albu…
Chicago Tribune
Santa Maria TimesBy MICHELLE CHAPMAN The upcoming release of Taylor Swift's album and his love for everything related to orange does not go unnoticed for his fans, nor for brands seeking to take advantage of what has become a huge economic boost. On Wednesday, after Swift appeared on the podcast “New Heights”, presented by her boyfriend and NFL football star, Travis Kelce, to announce the imminent release of his twelfth studio album “The Life of a Showgirl”, big…
From United Airlines to Olive Garden, brands turn orange, tying themselves to Taylor Swift's economic superpowers
Google is using its search engine to celebrate the October release of Swift's “The Life of a Showgirl.” Users who search for “Taylor Swift” are greeted with a stream of orange digital confetti.
Coverage Details
Bias Distribution
- 67% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
