Skip to main content
See every side of every news story
Published loading...Updated

Taylor Swift's Merch Is Flying Off the Shelves Including a $40 Hair Brush

Taylor Swift's album surpassed 4 million US units in its opening week, breaking Adele's previous record of nearly 3.5 million, with merchandise quickly selling out online.

  • On Oct. 3, Taylor Swift released The Life of a Showgirl, which logged around 4.005 million in opening-week U.S. activity, surpassing the 4 million mark.
  • Luminate's Oct. 3–Oct. 9 tracking week shows sales fueled by 34 versions—27 physical and seven download variants—and four iTunes Store editions priced at $4.99.
  • Data from Luminate show Taylor Swift's album has more than 3.4 million in pure album sales, marking the largest sales week since 1991 and breaking modern-era records.
  • After the Oct. 10 Instagram story from Taylor Nation, merch appeared on Swift's webstore around noon ET, with some items sold out within 20 minutes and all expected to ship by October 25.
  • Industry tallies note Swift previously opened with 2.416 million for The Tortured Poets Department, and only three albums have sold at least 2 million in a week in the U.S.
Insights by Ground AI

12 Articles

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

Factuality 

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

El Progreso de Lugo broke the news in on Friday, October 10, 2025.
Sources are mostly out of (0)
News
For You
Search
BlindspotLocal