Taylor Swift's Merch Is Flying Off the Shelves Including a $40 Hair Brush
Taylor Swift's album surpassed 4 million US units in its opening week, breaking Adele's previous record of nearly 3.5 million, with merchandise quickly selling out online.
- On Oct. 3, Taylor Swift released The Life of a Showgirl, which logged around 4.005 million in opening-week U.S. activity, surpassing the 4 million mark.
- Luminate's Oct. 3–Oct. 9 tracking week shows sales fueled by 34 versions—27 physical and seven download variants—and four iTunes Store editions priced at $4.99.
- Data from Luminate show Taylor Swift's album has more than 3.4 million in pure album sales, marking the largest sales week since 1991 and breaking modern-era records.
- After the Oct. 10 Instagram story from Taylor Nation, merch appeared on Swift's webstore around noon ET, with some items sold out within 20 minutes and all expected to ship by October 25.
- Industry tallies note Swift previously opened with 2.416 million for The Tortured Poets Department, and only three albums have sold at least 2 million in a week in the U.S.
12 Articles
12 Articles
Adele Reportedly Isn’t Happy With One ‘Cheap Trick’ Taylor Swift Used to Break Her Record
When Taylor Swift breaks a record, it doesn’t just top a chart — it sets off a cultural earthquake. As The Life of a Showgirl racks up historic first-week numbers, a new report claims Adele — who’s long held one of the biggest album debuts of all time — is “quietly livid” about how Swift got there. According to Rob Shuter’s Naughty But Nice Substack, industry insiders say Adele and other artists were “furious” when Swift surprise-slashed the p…
Taylor Swift's Merch Is Flying Off the Shelves Including a $40 Hair Brush
Taylor Swift’s merchandise is shaking off any signs of slowing down in sales — even with prices that have some fans clutching their cardigans. From a $150 varsity-style bomber jacket to a $40 hairbrush featuring the Life of a Showgirl album logo in orange sparkle print on the back and her name on the front (which is no longer available), several of the items are flying off the shelves after the drop. “No showgirl is complete without an iconic ou…

Taylor Swift drops 'The Life of a Showgirl' merch. Some swag sold out in minutes.
A week after the release of her 12th studio album "The Life of a Showgirl," Taylor Swift has dropped merch to match. Some swag sold out in minutes.
Taylor Swift Sales Update; "Life Of A Showgirl" Becomes First Album To Debut With Over 4 Million US Units
Its inaugural tracking period is officially over, and Taylor Swift’s “The Life Of A Showgirl” has done more than simply broken the long-standing opening week US record. It has also surpassed the 4 million mark. Hits first reported the news Friday, noting that the album landed at around 4.005 million in opening-week US activity. Hits […] The post Taylor Swift Sales Update; “Life Of A Showgirl” Becomes First Album To Debut With Over 4 Million US U…
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