US EditionTaylor Swift to Release New Music Video Friday
Taylor Swift's Opalite video premieres exclusively on Apple Music and Spotify Premium before reaching YouTube, with limited edition vinyl preorders ending Feb. 6, her label confirmed.
- On Friday, Taylor Swift announced her 'Opalite' music video will arrive on Apple Music and Spotify at 8 a.m. ET, posting a countdown on her website.
- Following Billboard's December 16, 2026, overhaul, the chart narrowed paid vs. ad-supported streams to 1:2.5, prompting YouTube to withdraw its data.
- Streaming data show Opalite pulled 71.3 million streams in its first week, and Swift opened a limited Opalite 7-inch blue pearlescent vinyl preorder on her web store, with preorders close February 6 at 7 p.m. ET and shipments around February 9, 2026.
- A video premiere should boost streaming if fans favor paid platforms during the Thursday-to-Wednesday tracking window, with 'massive eyeballs' expected despite no Billboard impact.
- Swift becomes the first major artist to premiere a music video exclusively on paid streaming services, per InMusic, with the YouTube release scheduled for February 8, 2026, Super Bowl Sunday.
16 Articles
16 Articles
This Friday, February 6, pop star Taylor Swift will release the second single clip of her album ‘The Life of a Showgirl’
Taylor Swift 'Opalite' MV Explained: How Billboard's New Rules Changed Her Release Strategy
Taylor Swift just figured out how to game Billboard's new chart system before anyone else.The 'Opalite' music video drops this Friday on Spotify and Apple Music at 8 a.m. ET. YouTube? That comes two days later, on Super Bowl Sunday, Billboard reported. The staggered release looks like a direct response to a major industry shake-up that went down in December.The Billboard OverhaulBillboard changed how it counts streams on 16 December 2025. The pu…
Don’t You Sweat It, Baby: Taylor Swift ‘Opalite’ Music Video Is On the Way
Four months after the release of The Life of a Showgirl, Taylor Swift has announced a second music video from the project: The “Opalite” music video will arrive on Spotify and Apple Music on Friday morning (Feb. 6). The pop star made the announcement on her website, unveiling a countdown clock to 8 a.m. ET on Friday morning. Following the Apple and Spotify premiere, the music video will be available Sunday (Feb. 8) on YouTube. …
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