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Taylor Swift announces 12th studio album, 'The Life of a Showgirl'

Taylor Swift revealed her 12th album, including a feature by Sabrina Carpenter and production by Max Martin, during boyfriend Travis Kelce's podcast, sparking a website crash from pre-orders.

  • At 12:12 a.m. on August 12, 2025, Taylor Swift revealed on her website that her next album, titled The Life of a Showgirl, would be her twelfth studio release.
  • The announcement followed a countdown timer expiration and coincided with the New Heights podcast teasing Swift revealing the album soon.
  • Swift’s catalog purchase from Shamrock Capital in May marks this album as her first release under full control of her masters.
  • Vinyl, cassette, and CD editions will ship before October 13, 2025, though no official release date has been declared.
  • The announcement ignited widespread social media anticipation and industry experts predict the related podcast episode could attract record listenership.
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Taylor Swift’s upcoming album release and her love of all things orange isn’t lost on her fans – or brands that are seeking a ride on what has become an enormous economic tailwind. On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend and NFL football star Travis Kelce to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive. The reason? Swif…

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In her partner Travis Kelce's podcast, Taylor Swift talks about the unusual beginning of her relationship with NFL star. The pop star also reveals intimate details that could come directly from a Hollywood movie.

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ELLE broke the news in United States on Monday, August 11, 2025.
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