TAT Seeks 6.7m Chinese Arrivals in 2026

TAT seeks 6.7m Chinese arrivals in 2026

The Tourism Authority of Thailand (TAT) aims to restore the Chinese market to 6.7 million arrivals in 2026, rolling out more partnerships to offset a sharp plunge this year, including a letters of intent (LOIs) signed with a Chinese travel agent and the Haikou tourism authority.

Thailand Targets 6.7 Million Chinese Tourists by 2026

file photo The Tourism Authority of Thailand (TAT) has set an ambitious target to attract 6.7 million Chinese visitors by 2026. This goal follows a significant downturn in Chinese arrivals this year, driven by negative sentiment and unforeseen events. TAT is actively working to restore confidence through various partnerships, including agreements with a leading Chinese travel agency and the Haikou tourism authority. In 2023, TAT anticipa…

TAT advances two-way tourism with Haikou partnerships - TAT Newsroom

Haikou, Hainan Province, 18 December 2025 – The Tourism Authority of Thailand (TAT) has signed two Letters of Intent to establish strategic tourism partnerships with the Haikou Municipal Bureau of Tourism, Culture, Radio, Television and Sports and with Tongcheng Group and Tongcheng Travel Holdings, advancing two-way tourism cooperation between Thailand and China. The signings took place during TAT’s participation at China International Travel Ma…