Taste what pork can do: How pork is rebranding to reach a younger consumer

Taste what pork can do: How pork is rebranding to reach a younger consumer

DEADWOOD, S.D. — Pork is the No. 1 consumed protein worldwide; however, it ranks No. 3 in the United States, following beef and poultry. One reason it ranks No. 3 is because pork doesn’t tend to reach the newer consumers. Brett Kaysen, senior vice president of producer and state engagement at the National Pork Board, said Millennial and Gen Z consumers don’t tend to be reaching for pork products in the grocery stores. “I don’t know if we’ve real…

New pork campaign could help ‘revive’ domestic demand

"Taste What Pork Can Do" targets younger consumers by making them rethink what they know about pork.