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Taste Pure Nature’s next phase needs social media skills

Reading Time: 4 minutes The recent announcement by Beef + Lamb NZ and the Meat Industry Association signalling the transfer of responsibility for the Taste Pure Nature programme to meat exporters suggests there are several reasons for the change.  It is four years since the initiative was first introduced to farmers as a desirable way to promote the sustainability of New Zealand grass-fed beef and lamb to target groups of international consumer…