US EditionTrump Tariffs Will Cost Under Armour $100M, Plank Says
UNITED STATES, AUG 08 – Under Armour faces $100 million in new tariffs that are expected to halve its profitability this year as it raises prices and targets younger consumers, CEO Kevin Plank said.
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Under Armour faces economic hurdles in brand transformation
Baltimore-based sports apparel company Under Armour has cut down its product lines, while increasing its promotional spending. The remake of the brand has hit another speedbump, though, revenue for its first fiscal quarter has fallen, but so have bottom line losses. Efforts to remake Under Armour as a premium brand have been slowed by worries regarding the U.S. economy. Under Armour CEO Kevin Plank spoke during an analysts conference call, sayin…
The U.S. sportswear giant Under Armour raised alarms on Friday, August 8 on the New York Stock Exchange, when its shares plunged to 22.7% after the publication of quarterly results with losses and a forecast of additional costs derived from the new U.S. tariffs. The collapse accentuates the uncertainty surrounding the company founded in Baltimore in 1996, which is currently struggling to maintain its position in an increasingly competitive marke…
MADRID, 8 (EUROPA PRESS) Under Armour's shares went down this Friday to 22.7% on the New York Stock Exchange, after the US sports clothing and footwear firm had presented a negative result in the first three months of its fiscal year and anticipated an additional adverse impact of [...] The Under Armour ticket sinks more than 22% after presenting losses and estimating additional costs for tariffs appears first in Forbes Spain.
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