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Target Jumps Into ChatGPT Just in Time for Holiday Shopping
Target's new ChatGPT app enables curated shopping with multi-item baskets and fresh food options, aiming to enhance personalization and streamline holiday purchases, OpenAI said.
- Launching next week in beta, Target will offer a Target app within ChatGPT starting Thanksgiving and Black Friday week, joining Walmart, Etsy, and Shopify in OpenAI's retail push.
- As part of a broader AI push, Target Corporation uses its OpenAI partnership to enhance personalization, product discovery, and operations while securing early placement in conversational assistants.
- Users can tag the Target app in ChatGPT to get curated ideas, build multi-item baskets, and pay via Instant Checkout using their Target account and attached payment methods with Drive Up, Order Pickup, or shipping.
- By planting a Target storefront in ChatGPT during Thanksgiving and Black Friday week, Target tests its operational systems at scale and aims to grow its audience without a new app.
- With Target joining, OpenAI's retail ecosystem now spans mass-market and niche sellers while Amazon is absent and recently sued Perplexity; if assistants become default, this could accelerate 'agentic commerce' trusted by half of Gen Z consumers.
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14 Articles
The retailer detailed that works with OpenAI so that customers via ChatGPT have a shopping catalog
Retail Giant Target To Roll Out AI Shopping With ChatGPT Integration
Target announced Wednesday that it is partnering with OpenAI to let shoppers browse and purchase products directly through ChatGPT, giving the retailer access to the chatbot’s 800 million weekly active users. The feature launches next week, just in time for the holiday season, as Target works to win back inflation-weary customers.Inside the ChatGPT app, users can tag Target and ask for recommendations for events or plans. Target announces partne…
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Leaning Left3Leaning Right1Center4Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 38%
C 50%
12%
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