US EditionPublished • loading... • Updated
Target steps up investment in store staffing, cuts about 500 other roles to help fix customer experience
Target will reallocate payroll to add frontline labor and guest-experience training while cutting 500 back-office roles to improve customer service, the company said.
- On Monday, Target said it is shifting how it runs and oversees stores to improve the customer experience, outlined in an internal memo circulated to headquarters and store field teams by Adrienne Costanzo and Gretchen McCarthy.
- Facing stiffer competition from peers like Walmart, consumers have grown more selective about discretionary purchases, squeezing Target's discretionary and impulse merchandise in recent years.
- Breaking down the reductions, Target will eliminate about 500 roles, including about 100 at store districts and about 400 across supply-chain sites, while shifting payroll to frontline store employees and maintaining starting wages of $15 to $24 per hour.
- Almost all online orders are fulfilled in stores, prompting Target to designate pick-and-pack store locations and share more details at the March 3, 2026 investor event at Minneapolis headquarters.
- Michael Fiddelke has said his top priorities include restoring Target's reputation for style and design and improving the customer experience, while the company faces backlash and more complex duties for store managers balancing in-store service and large fulfillment duties.
Insights by Ground AI
3 Articles
3 Articles
Coverage Details
Total News Sources3
Leaning Left0Leaning Right1Center2Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
C 67%
R 33%
Factuality
To view factuality data please Upgrade to Premium
