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Target’s Plan to Win You Back

CEO Michael Fiddelke plans a 25% capital spending increase to $5 billion, aiming to boost operations, technology, and merchandising after several quarters of sales decline.

  • CEO Michael Fiddelke led an investor meeting at Target headquarters, Minneapolis, on March 3, 2026, presenting Q4 earnings and the company’s 'next chapter of growth'.
  • Declining customer traffic and weaker spending have eroded sales, as customer visits fell for three consecutive quarters and annual sales remained flat for four years amid backlash from DEI rollbacks and strategy mistakes costing market share to competitors including Walmart, Amazon, Costco and T.J. Maxx.
  • Target reported adjusted EPS of $2.44, beating estimates of $2.16, while revenue declined by $30.48 billion and comparable sales fell 2.5%.
  • Fiddelke vowed to return Target to annual sales growth, pitching a clearer strategy as shares rose 5.5% premarket after the stock Monday close of $113.17 valued the market capitalization at $51.24 billion.
  • Target will boost $51.24 billion capital spending 25% to support store, digital, and technology investments, and outline its Ulta partnership strategy at investor day.
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24 Articles

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Target's new CEO wants to restore the company's "Tarzhay" reputation after a particularly difficult few years.

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Target’s new CEO unveils his turnaround plan

Target’s new CEO wants to re-establish the company’s “Tarzhay” reputation after a brutal few years.

·Atlanta, United States
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pressreach.com broke the news on Monday, March 2, 2026.
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